What are cookies
Cookies are small text files that most websites store on users' devices that they use to access the Internet in order to identify individual devices that users have used to access them.
The cookie itself does not contain or collect information. However, if it is read by a server along with a web browser, this can help the site perform more user-friendly services. Cookies enable us to obtain information on the number of visitors to the website, new and previous visitors, the use of the website, etc., which allows us to upgrade and adapt the website to the needs and wishes of users.
Their storage is under the complete control of the user, as they may restrict or disable the storage of cookies in the browser they use.
Why are cookies necessary?
Cookies are essential for providing user-friendly online services. The most common e-commerce features would not be possible without cookies.
The interaction between the web user and the website is faster and easier with the help of cookies. With their help, the website remembers the individual's preferences and experiences, thus saving time and making browsing the web more efficient and enjoyable.
Why do websites use cookies?
Cookies are used by most websites, they are a convenient means of keeping fresh and relevant content that is in line with the interests and preferences of each web user. There are several reasons for using cookies, the first of which is certainly their ability to store information about the status of each website (details of customizations of each website), help implement various online services (online store), help collect various statistics, web user habits - because only they can monitor the frequency of visits to a particular website.
With the help of cookies, companies can assess the effectiveness of the design of their websites, as well as the appropriateness of the type and number of ads they offer to users on their websites.
What types of cookies are regulated by law?
Article 157 of ZEKom-1 stipulates two exceptions in which the user DOES NOT NEED TO OBTAIN CONSENT for use in advance:
Cookies to ensure the proper flow of requests and information between servers and endpoints (load balancing)
Session cookies, which are used to help the website remember user entries in online forms, shopping cart, etc.
User authentication cookies required to remember the user's website after logging in to the service (eg online banking, services where the user logs in with their username and password…).
Cookies required for security and insurance reasons (eg they detect incorrect entries and thus prevent abuse of registration and registration systems).
Cookies that enable the playback of multi-media content and are necessary in order to play video or audio content on a website (i.e. flash cookies, because the most common technology for playing is Adobe Flash).
Cookies to adjust settings to the user's preferences, such as language settings or the way results / content are sorted. The user undoubtedly expresses such a request by selecting a specific command and this cannot be done without a cookie.
Social media plug-ins for social networks and services: Social networks allow websites to integrate their products into their content - so users can share content with their friends (various buttons like , share content, recommend…).